A brand film that walks through an entire rebrand in under a minute — from the new identity pillars to the visual system in the wild, landing on a single promise: more than a pool, it's leisure.
Bambu Piscinas was ready to evolve. After years in the market, the brand needed to shed a purely product-driven skin and step into a lifestyle tier — speaking to families looking for leisure, not just construction. The film had to communicate a full identity refresh — new logo, new palette, new applications, new voice — without losing the essence clients already knew.
A 58-second manifesto structured like a rebrand presentation, but edited like a brand film. It opens on the promise — a new identity, the same essence — walks through the rational pillars of the rebrand (minimalism, proportion, personality), exposes the new visual system across a grid of real applications, cuts to live-action by the pool, and closes on the repositioning line: more than a pool, more leisure.
Directed, animated and edited end-to-end in After Effects. The motion language fuses three registers — technical presentation (construction grids, mono labels, palette swatches), brand theatre (logo reveals in water, playful floats, kinetic typography) and live-action lifestyle plates — cut to a single music track so every beat lands as one argument. The deep navy + white + yellow-accent palette was locked first, and every transition was built to feel like water: fluid, buoyant, refreshing.
The film opens on a deep navy-to-cyan gradient — a quiet, confident tonal reset — while the promise of the whole project surfaces in a single serif line: a new identity, the same essence. No logo yet, no product yet. Just the thesis of the rebrand, stated before anything has to be proven.
The new logo is built on-screen in a live construction grid — guide lines, dotted proportions, yellow accent dots landing on the anatomy that defines it. Numbered as "02 — Minimalism and Proportion", this beat borrows the language of a brand manual and turns it into motion, letting the audience watch the system click into place instead of reading about it.
Two clean swatches — deep navy #233F7F anchored against a pure #FFFFFF — slide into an editorial layout with mono hex callouts. A rebrand is as much about what you strip away as what you add; holding on this beat for a full second signals that every decision downstream is governed by these two tokens (plus the yellow that shows up later as spark, never as pillar).
The camera pulls back into a mosaic of applications drifting in parallax — billboard, business card, cap, beach towel, pool-side float. Each mockup is a different test of the identity against a different context, and they all pass. This is the beat that proves the brand isn't a logo, it's a system — and the system scales from pocket to highway without breaking character.
Abstract grids give way to live-action: a family by the pool, sunlit, unposed. The kinetic caption "Uma nova marca" (a new brand) lands in the new type system over the plate. This is the pivot of the film — the moment when the abstract system meets the real audience and the rebrand stops being a deck and starts being a life.
The logo reappears — now floating in a pool, framed by a sprinkled donut float and a beach ball. This is the brand's warm side: permission to be playful without losing composure. The beat works because it earns its own cheek: by this point the film has already shown the system is rigorous, so it's allowed to be light.
The closer states the repositioning in plain text over the brand's own gradient: "more than a pool, more leisure." The line is the whole strategy compressed into five words. It lets the film end not on a logo reveal but on a promise the brand now has to keep — which is exactly where a rebrand should leave you.