B2B Sales Film · Linha Create · 2025
The Perfect Pool
A cinematic B2B film built to arm Stone Pastilhas retailers with a confident, conversion-ready pitch for Linha Create — the brand's fully-custom pool mosaic line. Thirty seconds of promise, proof, and product.
Briefing
The Challenge
Stone Pastilhas needed a sales tool for its retail partners — a film that stores, architects and pool specialists could use to open a conversation about Linha Create, the brand's fully-custom pool mosaic line. The piece had to translate a complex, made-to-order product into an instantly-understood promise: a unique pool, delivered fast, finished to spec.
The Solution
A three-act structure tuned for B2B: open on the emotional promise ("The Perfect Pool"), land four objective pillars that close the sale (delivery, exclusivity, manufacturing, premium finish), and pay it off with photoreal 3D shots of finished pools. The green-on-white palette mirrors the brand's identity and keeps the product — not the motion — center stage.
The Process
Kinetic typography and infographic systems were built in After Effects around a disciplined grid, so every block reads in under two seconds. The 3D pool sequences were treated as beauty shots — slow camera moves, restrained grading — to contrast the energy of the type work and signal premium craft. Premiere Pro controlled the overall rhythm and audio sync.
Scene Breakdown
The Promise
The film opens on a single idea — "Piscina Perfeita" — rendered in serif kinetic type against a clean off-white stage. "PERFEITA" lands inside a green pill, echoing the brand's CTA system and planting Stone's color DNA in the first frame. No image, no set dressing — the promise does all the work.
Product Reveal — Linha Create
A glass-like pane sweeps across the frame, carrying "LINHA CREATE" as a translucent lockup before settling into place. The motion borrows the material language of the product itself — tiles, water, refraction — to introduce the product line without ever showing the product. It's a transition that functions as branding.
The Value Frame
A central CTA button — "Criar Minha Piscina" — anchors the frame while four ghost keywords drift behind it: Acabamento, Exclusivo, Design, Personalização. The retailer's pitch is visualized in a single composition: a button that implies action, surrounded by the four reasons to press it. Clean layering, deliberate hierarchy.
The Portfolio Wall
Polaroid-framed project photos cascade through 3D space, tilted off-axis to read as a living moodboard rather than a catalogue. Every card is a real pool — proof the product ships, at scale, in different environments. The staggered timing gives the eye enough to register variety without losing momentum.
Four Pillars
A tilted donut infographic breaks Linha Create into four selling points — Entrega Rápida, Exclusividade, Fabricação, Acabamento Premium — each claiming its own arc of the ring. The 3D perspective keeps the chart from feeling like a pitch deck, while the ghost words behind (Acabamento · Exclusivo · Design · Personalização) echo scene 03 and tie the argument together.
First Proof — The Courtyard
After twenty seconds of typography and diagrams, the film finally breathes. A slow push-in on a photoreal 3D pool — green-tone mosaic, teak deck, living wall — delivers the payoff the promise implied. The restraint matters: one beauty shot, one feeling, no overlaid text to get in the way.
Second Proof — The Lounge
A second environment widens the story: outdoor kitchen, brick fireplace, stepping-stone path into a mosaic-lined pool with a built-in waterfall. Shown back-to-back with scene 06, it argues — without a single word — that Linha Create isn't one look, it's a system that adapts to each project.
The Final Hold
The piece lands on a last hero angle — water cascading into a fully-tiled pool, light catching the surface. No lower-thirds, no outro card: the product itself is the closing frame. The extended hold gives the retailer room to speak over the tail and turn the film back into a conversation.
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Motion built to sell, not just impress.
B2B films, sales enablement, product reveals — I design motion that gives your team something to say, and your customer a reason to say yes.
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