Brand Overview · 2025
Stone Piscinas
A full brand and services overview video for Stone Piscinas Pastilhadas — translating the precision of mosaic pool construction into a dynamic, cohesive motion design piece.
Briefing
The Challenge
Stone Piscinas needed a single video that could communicate everything — brand identity, product quality, digital presence, and technical advantages — without feeling scattered. The challenge was bringing together construction data, lifestyle imagery, and brand values into one cohesive, engaging piece under 30 seconds.
The Solution
A structured brand overview built around visual rhythm and intentional pacing. Each scene was designed to feel distinct yet connected, moving the viewer from the technical (blueprints, data) to the aspirational (luxury pools, sophisticated design) and landing on a confident brand identity reveal — reinforcing Stone as a premium, modern choice.
The Process
Starting from the brand's visual identity — the teal palette, the modular logo mark — I built a motion language that balanced technical precision with luxury warmth. Assets were animated in After Effects, combining illustrated scenes, live footage mockups, and data-driven graphics. Premiere Pro handled the final edit and rhythm of the piece.
Scene Breakdown
Blueprint Opener
The video opens with a technical document — a stylized pool blueprint floating over a geometric teal background. Lines, grids, and dimension labels give the brand an engineering credibility right from frame one. The stacked paper effect adds depth and a sense of systematic, professional thinking.
Luxury Reveal
A social media card animates into frame — a split-screen composition showing a Stone Piscinas post in motion. Real pool photography on one side, editorial typography on the other: "Design Sofisticado", "Lateral de Vidro". The neon-teal border and kinetic entry sell Stone's premium, design-forward positioning instantly.
Digital Ecosystem
A cinematic flat-design scene of a home office comes to life — monitor displaying Stone's website navigation (Projetos, Modelos, Pastilhas), product cards floating off screen. Soft light, warm tones, and a curated environment signal that Stone has a complete digital presence ready for clients who research online before they buy.
Data Point: 77% Faster
A single bold stat takes center stage — a donut chart animating to 77%, flanked by the claim "Mais Rápida Comparada ao Concreto." Clean card layout on a deep grid background, the count-up effect makes the number feel earned. Turning a technical advantage into an emotional moment of confidence.
Brand Pillars
Two brand attributes enter in sequence — "Moderna" and "Rápida" — each paired with a glowing icon inside a circular frame. The neon-teal glow pulses on entry, and the icons (innovation lightbulb, speed stopwatch) are immediately readable. A high-impact way to distill brand values into two words and two symbols.
Logo Reveal
The piece closes on the Stone Piscinas Pastilhadas logo — four-square mosaic mark followed by the wordmark in clean, geometric sans-serif. Geometric lines drift in the background as the brand settles into place. A confident, unhurried ending that trusts the brand to do the talking. Nothing more needed.
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