B2B Concept Film · Retailer Portal · 2025
Inside Stone
A concept-driven B2B film for Stone Pastilhas, staged inside a fictional retailer portal. The partner's pitch becomes a living interface — headlines, dashboards, product cards and revenue graphs — turning product value into something the retailer can literally walk through.
Briefing
The Challenge
Stone Pastilhas wanted a B2B film that went further than product reels — a piece that would put a retailer, architect or builder inside the brand's value proposition, not just in front of it. The narrative had to sell product quality, exclusivity, and, most of all, the business opportunity: what's in it for the partner.
The Solution
A conceptual film staged inside a fictional Stone retailer portal. Dashboards, product cards, revenue metrics and an ecosystem map replace the traditional sales-film vocabulary — so every scene carries both a benefit (exclusivity, margin, network) and a tactile reason to believe (UI, data, material, render). The interface is the pitch.
The Process
The film was built from a blank-canvas UX concept designed specifically for motion: fake-product screens were wireframed around the key sales messages, then animated in After Effects with careful micro-interaction detail — hovers, reveals, counter animations — to sell the illusion. Premiere Pro tied the UI acts together with cinematic 3D product shots to keep the piece emotional, not just technical.
Scene Breakdown
The Portal Reveal
The film opens on kinetic typography — "Sempre Buscou…" — setting up a promise, then pulls back to reveal the heart of the concept: a fictional Stone retailer portal, fully designed and animated. A personalized greeting ("Olá, Juliano") anchors the composition while dashboard cards, metrics ("Potencial · 30 dias · Exclusividade"), menus (Pastilhas, Projetos, Cerâmica, Planos) and the headline "Exclusividade e o diferencial que você merece" populate the frame in a carefully-timed cascade. The retailer sees themselves inside a system the brand built for them.
The Value Fan
A stack of portrait project cards fans out in 3D space, each one labeled with a pillar — Sofisticação, Exclusividade, Encantar, Valor, Diferencial, Design, Impressão, Elegância. The motion is designed like a hand of cards being dealt: fast, confident, memorable. In under two seconds the retailer gets the full argument, compressed into a single tactile gesture.
Material Showcase
Physical material is reintroduced through floating tile swatches — blue marble, beige, moss green — paired with copy labels (Cor, Luxo, Detalhe Fino) that behave like UI tags. The result reads as a product configurator more than a moodboard: each tile is selectable, each label is a spec. Quietly positions Stone as a high-end, made-to-choose system.
The Product Catalogue
A horizontal carousel of branded Stone cards slides through the frame — Design na Superfície, Revestimentos com Assinatura, Charme Refletido, Detalhes que Brilham. Each card is dressed like a product-detail screen, with navigation, a buy button, and project photography. The retailer doesn't just see what Stone sells; they see what their own storefront could look like tomorrow.
The Money Shot
The film's pivot moment. A green trend line shoots upward, lands on a dollar icon, and locks in a counter animation that resolves at "+140.755$". This is the B2B close: pretty products, beautiful renders, personalized interfaces — but the real argument is revenue. Clean, quiet, direct.
The Product, Finally
After thirty seconds of UI and data, the film lets the physical product land. A photoreal 3D render of a finished Stone pool — fully tiled, top-down, no surrounding set — floats alone on a clean stage. The absence of context is the point: this shot is the proof behind every promise in the first half of the film.
The Ecosystem
A tilted 3D board diagrams the Stone network — a central "Piscinas" hub connected by dotted paths to storefronts, partner-pairs, builders and architects. The message is strategic, not decorative: a partner that joins Stone isn't buying a product, they're plugging into an ecosystem that already has demand, supply and expertise flowing through it.
The Brand Seal
The film closes on a confident, minimal brand mark: a four-tile palette stacked on top of the Stone wordmark, locked over the same green grid that framed the portal at the start. The visual return ties the piece together — we opened inside the interface, we close on the brand that owns it.
Let's work together
Motion that pitches, not just promotes.
B2B films, sales decks that move, product-led concept pieces — I design motion that gives your team a pitch they can press play on.
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